International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

 

Internet based Innovation Strategy for the Banks in the Era of 2008 Global Financial Crisis
Rahmi Deniz Özbay, Hasan Dinçer, Ümit Hacioglu

Abstract
The latest turmoil in financial markets and subsequently in the global economy has challenged international banks and financial institutions, diminishing their returns and capital, increasing volatility in capital markets affecting investment tendencies. In advanced economies, well known financial institutions and banks experienced bankruptcy. Innovative banks implementing competitive strategies in internet banking stood alive and took rebound in economic recovery process, faster than other traditional banks. In this study, it is aimed to draw a theoretical frame for the success in innovative bank strategies related to internet banking services and transactions. Moreover, the linkage between profitability, internet based innovative strategies and the number of internet based transactions in Turkish Banking Industry has been examined questioning how it helped innovative banks to respond simultaneously in recovery process.

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