International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

 

CURRENT APPROACHES IN E-ADVERTISEMENT
Assistant Prof. Yusuf KES

Abstract
Introduction of a new product or service is a common notion from the beginning of the first ages. However, devices have recently changed with no changes in marketing and introduction facilities. In the last century, along with the technical enhancements in media many changes have also happened in the presentation area of products and service. In the last 15 years, internet has joined the TV and the radio as a tool of advertisement. Internet is the latest and most modern communication device of the new information age. At the beginning internet was being used for education and research but in the following years it was began to use in the area of advertisement rapidly.E- advertisement means making introduction facilities of products or service in internet. E- advertisement in introduction facilities has taken its rightful place by the help of advertising, internet speed, one by one communication, interrelation, as well as use of voiced and moving appearance. Having a 17 year short history, E – advertising has renewed itself aesthetically and structurally along with the enhancement in information technology. In this research, so-called “up to date approaches in e-advertisements” was  for advertisement banners broadcasted in news agencies in order to find out the improvements in technology and esthetical planning used in e-advertisements today. The application samples from various Turkish and other international newspapers and portals and enriched have  for materials. In sample analyses, e-advertisement banners from the point of shape, content, technique and esthetic dimensions were analyzed. This study serves as an important tool for researchers in advertisement, advertisement agencies and designers.

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