International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss


Manager's Personal Brands (MPB): The Secret of Success or Failure
Ali Nasr Isfahani, Seyed Fathollah Amiri Aghdaie, Reza Homaei

As making a powerful brand causes the organizations' success, MPB can also into individuals' success. MPB makes the manager credible for the staffs and can determine the mangers' success in the organizations. MPB is as important for the managers as Brand is for an organization. The managers should know what impression, they are going to introduce to others and they should be careful that whatever they say and do should fit this impression. The present study aims to measure the individual manager's effort to achieve personal Brand. Research method is descriptive and the statistical population includes the staffs of three industrial companies of Isfahan Mobarakah steel complex, Isfahan steel mill, and Isfahan refinery in 2010. After the statistical survey and specifying the sample numbers, 231 staffs were  by random cluster level sampling which was chosen based on the statistical population. Measurement instrument includes a questionnaire with 30 questions made by researchers, the reliability of which was confirmed by the skillful people and its validity was obtained during the primary study and it was 0.82 as Krunbakh and coefficiencies were calculated. After collecting the data, for the statistical analysis of the data a mono variable statistical method was applied. The results of this study reveals, the obtained average of the features including, Follow through with commitments , Demonstrate your competence , Protect confidential information , Emphasize shared vision and values, Exhibit desired behaviors , Encourage ethical discussions , were more than the middle level of 3, but the resulted averages regarding the characteristics, such as, Using truth and information for supporting rational persuasion , Act supportive and helpful , Possesses extraordinary personal qualities , Emphasize your similarity to the audience, Do unsolicited favors , Be fair, They have a strong sense of right and wrong, stand up and speak up for what they believe in, were less than the middle level of 3. As a result, the managers didn't have the above features.

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