International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss


Building Ethical Considerations into Advertising Practices – An Indian Study
Dr. Jaspal Singh, Namrata Sandhu

The purpose of the current study is to suggest measures for building ethical considerations into contemporary advertising practices. After an empirical analysis of the views of 520 respondents collected from the state of Punjab, India it was revealed that law and religion effectively combined can make advertising ethical. Where law is concerned stricter regulations and greater autonomy to controlling and monitoring bodies is recommended. Where religion is concerned its use in ads is advocated to reacquaint the masses with basic values.

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