International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Willingness to Donate to Victims of a Hypothetical Future Earthquake Disaster in Vancouver
Ali Asgary, Gregory Penfold

Abstract
Southern British Columbia, specially the city of Vancouver, is exposed to the highest seismic risk in Canada. Planning for disaster response and recovery as a consequence of a major earthquake is crucial for disaster and emergency management. Donations, especially financial donations, play a key role in disaster relief and recovery. Disaster response agencies rely heavily on peoples’ donations for their disaster response and relief operations. This paper examines people’s willingness to donate to disaster victims in Vancouver using a contingent valuation method. About 500 members of the public from the Greater Toronto Area were interviewed to ascertain their willingness to donate to a hypothetical earthquake disaster in Vancouver, British Columbia. It emerged that people are willing to donate an average of $570.33 to disaster victims. Various factors such as past donation behaviour, helping attitude, willingness to help fellow Canadians, and age were found to have significant impacts on individuals’ willingness to donate.

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