Advertising Wounds, Public Relations Cure: Corporate Social Responsibility perspective in China
Mudassar Hussain Shah, Xianhong Chen

Abstract
Advertising affects society by virtue of its behavioral, economic, moral and cultural effects, and public relations through the corporate social responsible (CSR) work as a healer. The government regulations and offensive attitude toward advertising content and products reduce the effective role of advertising whereas philanthropy, crisis response and social welfare support the favorable attitude of people toward public relations. The presented article uses the triangulation research method for the attitude evaluation toward advertising and public relations
from the CSR perspective with a special focus on China. The results suggest that the social responsibility for advertising practices show positive attitude toward public relations because of CSR practices. The study can be used by the companies and corporate organizations to gauge their advertising and public relation practices in China.

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