Do Non-Financial Factors Matter for SME’s Performance? “Case from Jordan”
Ahmad Mashal

Abstract
The aim of this study is to investigate the non-financial factors that affect the performance of SMEs in Jordan. The study identified six factors that extracted from previous studies to be examined in order to investigate their impact on the performance of SMEs in Jordan. The identified factors are: product and services, customers and markets, innovation and training, competition, Government policy and intervention and strategy. These factors can be utilized to recognize intricate and problematic areas so as to take corrections. The research population were all managers and employees in the furniture sector in Amman - Jordan. The population consists of the owner and the employees working at furniture sector in Amman city. The study used primary data that collected through survey designed to bring the required data. The finding of the research revealed that government policy, innovations and training, and competition were found to be significant in improving the performance of SMEs in Jordan, others factors were not found significant.

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