International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online)

How the Cultural Features Affect the Extensive Margin and Intensive Margin of Cultural Trade
Qi Fan Zhesong Jin

Abstract
The article analyzes culture trade products database between 1996 and 2013 and finds that the same religious beliefs, the Chinese culture circle and the same colonial history significantly promote the extensive margin and intensive margin of cultural trade, but the cultural distance prevents the margin of cultural trade. Furthermore, the culture features have a significant impact on the core culture products such as paintings and books. Besides, the effect of cultural characteristics is more prominent for the samples of long export duration. Based on this, it is important to view and grasp the complex influence of the cultural characteristics about export destination countries on cultural trade.

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