International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online)

Lifetime Affection for the Art of the Tea Brick
Ting-Sheng Weng

Abstract
This study aimed to understand the impressions of young people regarding the tea brick, and whether or not their attention can be attracted to the tea brick through creative packaging. Through individual cases, university the students became personally involved in design processes and formed a report group. After sharing their reports with the university, the students adopted the method of questionnaire analysis to observe the thoughts and opinions of 44 students regarding the content of the report, tea brick products, and personal experiences of tea. The results showed that the respondents are highly satisfied with the tea brick products, and the mascot personalities and appearances have influence on the customer groups they attract. In addition, the respondents stated that they are satisfied with the content shared by the report group, and have become more aware of the relevant content of tea brick products.

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