Increasing University Enrollment in Times of Declining Demand: Industrial-Organizational Psychology Program Exemplar
Arthur P. Sullivan, Ph.D; Gregory W. Sullivan, B.S; John A. Sullivan, M.D., Ph.D; Asael Kent, B.S

Abstract
The specific examples are provided to demonstrate concrete ways in which a university without a renowned brand can adopt tactics which will increase its market for quality products which are in demand. The requirements are that the university renders its use of media advertising current in method and sufficient in amount. It may also be necessary to assume equilibrium and counter it by advertising in a manner for which the assumptions required for equilibrium are weak or not present. Finally, it is proposed that the exemplar graduate school program methods can be replicated, mutatis mutandis, in undergraduate programs and other types of graduate programs as well.

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