Do Arab Women Behave Differently Online?
Kholoud I AlQeisi

Abstract
Number of women online is growing in scale justifying the call for research design to investigate women segments that are different form their men counterparts. The objective of this paper is to investigate women’s online behavior and aims to develop a profile for Arab women online. The women analyzed are experienced internet banking users from three Arab world countries (Jordan, Egypt & Saudi Arabia). The research model design is built on previous research findings using a reduced and extended version of the UTAUT model by adding web quality characteristics as an external variable. Data is collected using online and offline survey. Information obtained is tested using structural equation modeling and multigroup analyses. The findings depict an online profile for Arab women who appreciate web quality characteristics of technical issues as the most important feature followed by general content quality, appearance quality and special content quality. Age was not a real moderator in the model as younger and older women perceived web quality the same with regard to its impact on their future intentions or continuance use of internet banking; however, experience and education play an import role in depicting Arab women online profile.

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