A Novel Method of Real Estate Development Project's Feasibility Research Based on SWOT Method and Analytic Hierarchy Process
Yu Bin

Abstract
SWOT analysis is an important part of feasibility research. SWOT method focuses on qualitative analysis, however the result is too subjective, but Analytic hierarchy process (AHP) takes the advantage of combining quantitative analysis and qualitative analysis. Combining the SWOT method and the analytic hierarchy process (AHP) can make up the defect of the SWOT method, provide a more accurate and reliable reference to feasibility research.

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