Are Family-Friendly Policies an Effective Recruitment Strategy?
Michele C. Baranczyk

Abstract
In this study, family-friendly organizational benefits and family-friendly culture are examined with regard to job applicant attraction. A current job-seeking sample comprised of 152 participants was obtained. Participants were randomly assigned to read one of four job advertisements, comprised of high or low family-friendly benefits, and high or low family-friendly culture. Results indicated no main effects of family-friendly benefits or cultures. However, significant effects were detected when adding participant sex and into the analysis. Perhaps most notably, in the current job-seeking sample, men appeared to prefer a family-friendly culture and benefits as compared to women. The results of this study suggest that family-friendly policies and benefits are not more attractive to current job seekers when compared to desirable alternatives that are not distinctly family-friendly. Implications and future research are discussed.

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