The Effect of Social Responsibility in Achieving Competitive Advantage: Field Study in the Governmental and Private Hospitals in Jordan
Dr. Ahmad Saleh Al-Sukkar, Dr. Al-Hareth Muhammad Musa Abu Hussein, Muhammad Mansour Abu Jalil

Abstract
The study aimed at identifying the effect of social responsibility in achieving competitive advantage through exploring the opinions of the searched working managers of high administrations in (44) governmental and private hospitals in Jordan. The sample consisted of (65) managers working at high administrations of the hospitals included in the study. The study found a statistical significant influence of social responsibility (responsibility towards the environment, responsibility towards consumers, responsibility towards local society) on achieving competitive advantage (cost reduction, innovation and renovation) in the governmental and private hospitals. The study recommended the reinforcement of governmental and private hospitals concern in objectivity, independence, ability to consider interests balance, checking the capability of work proficiency and assuring the importance of integrity and transparency to affirm impartiality and avoid any side effects as they have clear influence on the competitive advantage according to the perspective of the study sample. Finding and activating special morals related to the environment adhered every day. The necessity of understanding, studying and analyzing the elements that constitute social responsibility principles being one of the most important foundations to insure the success and and permanency of the company especially under the diversity. Branching and complication of work risks.

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