Entrepreneurial Orientation (EO) In Malay Family Firm: Evidence from F-Pec Model
Dr. Fakhrul Anwar Zainol, Dr. Wan Norhayate Wan Daud, Hamizah Muhammad

Abstract
This paper aims to propose a conceptual framework to study the relationship between Family Influence (F-PEC Scale) and Entrepreneurial Orientation. Apparently the framework suggests that Entrepreneurial Orientation is influenced from the Family Influence (F-PEC Scale). From the review of literatures, hypotheses were developed to suggest the relationship between Family Influence (F-PEC Scale) and Entrepreneurial Orientation by choosing the Bumiputera SMEs in Terengganu, Malaysia as the research sample. Findings from the study support all of the hypotheses thus contribute both to the entrepreneurial orientation (EO) and family business literatures. In addition, the study is also contributed to the family business literatures by focusing on indigenous family firm (Malay family) in a developing country (Malaysia).

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