Factors Affecting Public Service Motivation: Empirical study of municipal employees in the three Southern border Provinces of Thailand
Nattee Kachornkittiya, Charlee Trichan, Sanguan Lerkiatbundit

Abstract
The purpose of this research was to study the factors affecting public service motivation the dimensions of which are attraction to public policy making, commitment to the public interest, compassion and self-sacrifice of the municipal employees. The data were chosen through Multi-stage random sampling method from municipal employees in the three southern border provinces of Thailand. 750 questionnaires were sent out and subsequently data from 640 municipal employees were used. The regression analysis was employed to test the research hypotheses. Results showed that goal perception and cultural understanding had positive influence on four dimensions of public service motivation. Transformational leadership had positive influence on attraction to public policy making, compassion and self-sacrifice. Role stress had negative influence on commitment to the public interest.

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