A Study of Key Success Factors when Applying E-commerce to the Travel Industry
Yang, Dong-Jenn; Chou, Dai-Hsu; Liu, Jiali

Abstract
The aim of this research was to study the key success factors of e-commerce in the travel industry. The tourism market demand is growing and nearly all tourism firms have invested in the construction of e-commerce. The study used the Delphic Hierarchy Process (DHP), to try to find out the key success factors of e-commerce in the travel industry and establish an index of these key success factors that are relevant to the tourism industry in Taiwan to ensure the efficient use of resources.

Full Text: PDF